Kelly Reddington
The Solana Foundation
Launch storytelling for tokenized real-world assets coming live on Solana—spanning breaking-news social campaigns and long-form editorial thought leadership content that creatively tie major AI-infrastructure providers' offerings to Solana narratives.
Kraken Institutional
I joined Kraken Institutional as a Senior Product Marketer focused on content strategy and creation across seven product pods, translating complex crypto and financial infrastructure into clear institutional narratives.
Ramp and Embed together form Payward Services, Kraken's B2B offering.
Across these pods I ideated, created, and measured results for brochures, blog posts and content systems, long-form educational primers, thought leadership strategy, sales enablement materials, and social posts. I focused on broad strategy—tying our product offerings to industry narratives to trendjack our presence and grow the pipeline.
I blend institutional positioning, infrastructure narratives, regulated financial messaging, and complex product abstraction to create content systems.
AI Tools & Agent Workflows
Beyond the content itself, I built the systems that produced it. I designed multiple AI tools and agent workflows that streamlined content creation across the institutional org—wiring Claude to Figma and Google Workspace through MCP connectors to eliminate the design and content bottlenecks that used to take weeks.
On-Demand Enablement Generator
Specialized Claude skills use MCP connectors to pull source docs from Google Workspace and build decks, one-pagers, and enablement materials against our Figma template libraries. Sales and VIP relationship managers could spin up bespoke, client-tailored content on an as-needed basis, removing the design bottleneck entirely and saving weeks of turnaround.
“Phil” · Institutional Messaging Assistant
named after the Modern Family characterAn n8n automation where PMs and PMMs upload content and get an automated grade against our messaging and brand guidelines. Phil kept every piece of Institutional marketing content aligned and on-brand at scale—without adding a manual review step.
“Gloria” · Consumer Messaging Assistant
the consumer-arm counterpart to PhilGloria did the same for the consumer side of the business, keeping push notifications, newsletter content, and in-app UX copy aligned with brand voice and messaging across every consumer touchpoint.
Blog Posts I Wrote While at Kraken
These blog posts display clear product marketing principles, content logic ladders, and oftentimes tie into the company's mission for impactful conclusions.
Institutional Product Marketing
Specialized in translating complex crypto and financial infrastructure into clear institutional narratives across Kraken Institutional's custody, execution, staking, financing, derivatives, and token lifecycle offerings.
The work combined product marketing, infrastructure positioning, educational content, and strategic storytelling to help institutional audiences understand how digital asset systems integrate into real-world operational, treasury, trading, governance, and investment workflows. The focus consistently centered on clarity, trust, regulatory alignment, and simplifying complexity without diluting technical sophistication.
BTC Covered Calls Strategy Spotlight
Strategy spotlight explaining covered call strategies for BTC holders, including strategy overview, why Kraken VIP, and steady premium capture performance metrics.
Click image to expand to full screen
Scroll within the image above to view the complete document
WisdomTree
My time at WisdomTree is a story of rapid advancement. I was hired as a social media manager, promoted into product marketing for WisdomTree Prime and WisdomTree Connect, and ultimately stepped into the Director of Digital Asset Strategy scope after his departure — owning the digital asset go-to-market strategy.
That trajectory was powered by deep crypto and GTM expertise—the same expertise that helped WisdomTree Prime scale from 0 to 70k+ monthly users and WisdomTree Connect grow from 0 to $800M+ in assets under management.
Social Media Manager
Hired to own WisdomTree's social presence, building the voice and content engine that grew the brand's digital footprint.
Product Marketing
Promoted to lead product marketing for WisdomTree Prime and WisdomTree Connect, translating complex digital asset products into clear, compelling go-to-market narratives.
Digital Asset Strategy
Stepped into the Director of Digital Asset Strategy scope after his departure — owning the digital asset go-to-market strategy across WisdomTree Prime and Connect.
0 → 70k+
Monthly users of WisdomTree Prime
0 → $800M+
Assets under management on WisdomTree Connect
DataVIS Initiative
Strategic initiative to bring Visibility, Identity, and Structure to WisdomTree's onchain data presence
DataVIS Initiative: Strategic Overview
Bringing Visibility, Identity & Structure to WisdomTree's Onchain Presence
The Strategic Challenge
In Web3, fragmented data across platforms creates friction for developers, partners, and institutional adoption. WisdomTree needed a unified onchain presence that builds trust and simplifies integration.
Why This Matters
"In crypto, transparency and easy access to docs, contract address info, and APIs builds trust and creates a more uniform brand experience onchain."
App Store Optimization
Strategic ASO management for WisdomTree Prime across iOS and Android, driving organic growth through data-driven optimization and creative excellence
App Store Optimization Strategy
Driving Organic Growth Through Strategic ASO
WisdomTree Prime App Store
Led comprehensive App Store Optimization strategy across Apple App Store and Google Play, driving significant organic growth through data-driven keyword optimization and strategic positioning.
Managed complete app store presence including custom promotional campaigns, localized listings, and cross-functional collaboration with Design, Product, Legal, and Compliance to ensure regulatory compliance while maximizing discoverability.
Featured App Store Creative Assets
Click images to expand to full screen
Showing the evolution of app store creative assets from earlier campaigns to current messaging
Crypto Native Copywriting
Transforming traditional fintech messaging into authentic crypto-native language that resonates with Web3 audiences
Original WisdomTree Homepage
Traditional Fintech Messaging
Overview
The original homepage used conventional financial services language with promotional offers and traditional marketing approaches that didn't authentically connect with crypto-native audiences.
Key Elements
- 'The future of finance is here' - generic fintech messaging
- Promotional offers like 'Get $100 in Bitcoin!'
- Traditional financial services tone and design
- Corporate marketing approach with multiple CTAs
Click image to expand to full screen
Scroll within the image above to view the complete page
Transformation Summary
Before: Traditional Fintech
- • Generic "better system" messaging
- • Corporate financial services tone
- • Limited crypto terminology
- • Traditional value propositions
After: Crypto-Native
- • Direct, powerful "Wisdom Is Your Edge"
- • Authentic Web3 language throughout
- • Onchain, composable, DeFi terminology
- • Crypto-native value propositions
Strategic Ticker Branding
Comprehensive analysis of ticker optimization across multiple WisdomTree products, combining psychology, linguistics, and market dynamics
Strategic Ticker Branding Framework
Systematic Approach to Financial Product Naming
The Strategic Challenge
Ticker symbols are more than just identifiers—they're the first impression, the mental anchor, and the trust signal for financial products. Every character matters.
I developed a comprehensive framework combining psychology, linguistics, and market dynamics to optimize ticker selection across multiple WisdomTree products.
My Analytical Framework
Strategic Foresight: SEO to GEO
How I identified and led the strategic shift from traditional SEO to Generative Engine Optimization, positioning our team ahead of the curve in AI-driven discovery
Strategic Initiative: The AI Discovery Shift
Identifying the Future Before It Arrives
The Insight
"AI is fundamentally changing how people discover content and products. I'd like us to get ahead of this shift with a thoughtful, informed strategy."
Instead of scrolling through search results, users are relying on AI-generated answers, summaries, and recommendations. This trend is already impacting organic traffic and will only accelerate.
Ads, Threads, Social Posts
A showcase of viral content, strategic campaigns, and high-engagement social media posts that achieved 6x industry benchmark engagement rates
Corporate Communications
Professional Corporate & Business Communications
Professional corporate communications, business presentations, and strategic messaging designed for executive and institutional audiences.
by Kelly Reddington
Meme Marketing & Viral Content
Strategic meme marketing and viral content creation that drives engagement and builds authentic connections with crypto-native audiences
Meme Marketing Portfolio
Original Viral Content Collection
by Kelly Reddington
Key Skills
Marketing & Growth
Crypto & Blockchain
AI & Emerging Tech
Data & Strategy
Education & Certifications
Continuous learning and professional development in marketing, technology, and business strategy
Professional Certifications
Education
University At Buffalo
Business Administration - Finance & Marketing Concentrations
Hilbert College
CyberSecurity/Infosec
Let's Connect
Let's discuss how we can work together.
Get In Touch
© 2026 Kelly Reddington. All rights reserved.